ES &Three Olives Vodka
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Introduction
Three Olives Vodka was looking to win over the hearts and minds of festival-goers through an experience that brought the brand’s 3’s a Party thematic to life.
The Three Olives Vodka Happy Hour gave festival-goers a choice: Party at 3pm or get down like it is 3am. A multi-level split footprint brought both day and night to life, leveled up the festival experience, and rewarded consumers the longer they partied. With a nod to the difference between casual PM drinks with friends and wild AM nights out dancing, ENGINE SHOP with Three Olives created relatable and sharable moments that delivered on the “3’s a Party” mentality – party with friends anytime, anywhere.
10,000+ Festival Goers Engaged and Nearly 20,000 Cocktails Sold
