ES &Mercedes-Benz USA

When population and economic trends created a clutter of automotive manufacturers in the southeastern US, Mercedes-Benz USA needed to shine in the country’s most prominent auto region ENGINE SHOP negotiated a long-term naming rights deal establishing Mercedes-Benz as a beacon of culture, sports, entertainment and community in Atlanta and throughout the southeast. Since Mercedes-Benz Stadium opened in 2017, customized experiences tell compelling brand stories to diverse audiences. Six footprints are frequently reimagined to feature new engagements, recent vehicle releases, and the latest technological advancements, including the Mercedes-Benz User Experience (MBUX) and the anticipated All-Electric Mercedes-EQ lineup.