ES &Bud Light BL6
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Introduction
As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.
12% increased purchase consideration | 200M+ Impressions | auctioned for $24k (all to charity)
"The best part about this rig is that it can also keep two cans of beer cold."
Hypebeast
"It's Lit!"
Tim The Tat Man
Chief Marketer Pro Awards 2021
Best Package Design (Gold)
Best Troll (Gold)
Best Unboxing Experience (Bronze)
"We didn't think it would work either."
Bud Light
